DID STELLA MCCARTNEY INCORPORATE OR RESURRECT?
No one can deny the impact of the famous, Stella McCartney’s contribution to the fashion world, what with her different ideas of fashion styles, emanating and popping out of nowhere and having a great influence on famous celebrities, both male and female who of course want to keep up with latest fashion wears and trends and other patronizers and lovers of fashion. The famous British designer who is also known to be an animal right activist was said to have designed her first jacket at age thirteen and as the saying goes, “Practice makes perfect” and since then her work has always received healthy applause and attention from the market. Below are some screenshots of her work from her instagram page.
But just as of recent, it has been the case of “how high the mountain has fallen” for the designer who has been accused of “stealing” the African culture into her styles and calling it the British’s, by the Africans, especially Nigerians. The term given to this is “cultural incorporation”. What gave an impetus to the rise of harsh judgement and criticism was her adoption of the African fabric prints popularly known as “ankara’ in the African fashion world during her Spring\Summer 2018 collection at the Paris fashion week, without giving much credit to where the prints originated from. This fabrics have been incorporated by Africans over the centuries,thus giving them a sense of the identification of their culture, thus it is quite easy to see where the rise of cultural nationalism stems from.
Some have accused her of the intention of selling these prints which is not hers for more than what it actually is in the African world, since as a fashion designer who has made a name for herself, she could always influence the price and get away with it.
Angry Africans dropped some unpleasant comments on her instagram page on this point, where she uploaded some of her “work”.
Nigerians are having no chill with Stella McCartney at the moment. Another user also accused her of lack of originality.
While some have “crucified” her for lack of African models during the 2017\2018 fashion week and, but the African prints was utilized. “Give to Caesar what belongs to Caesar” seems to be the case here.
Now we have seen just a tip of the iceberg of Nigerians angry reaction on the social media with the use of instagram, twitter, facebook and the likes of them. But ironically speaking, it has been deduced from some users comments on the social media that theses same dresses\fabrics have been outdated in Nigeria for some time and has had little or no value. According to one twitter remark by @addygotherown, she tweeted, “Sending dresses our mothers have been wearing around the house for ages and calling it British Fashion trends. Now the question here is, did Stella ‘incorporate’ these clothings as there has been claims or did she resurrect them?
Article by Eseke Elizabeth